Jules Lauve Jr. was an artist. His mediums ranged from paint, glass, steel, and wood to gases such as neon. What started as a small neon sign shop in Galveston in 1936, later grew into one of the largest and most prominent outdoor advertising companies in Texas.

Galveston’s rich and eclectic history is often intertwined with images of his work which represented the emerging golden era of industry on the island. He transformed his life's work of advertising into an art unique to iconic Galveston history. This work illuminates a love for local business that still lives today.